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Start 4 Life Breastfeeding Support

Start4Life, Public Health England’s marketing programme that helps parents to be and parents to adopt healthy behaviours, has launched a new interactive ‘Start4Life Breastfeeding Friend’ (BFF) to guide new mums through their first weeks of breastfeeding and to help them breastfeed successfully by providing personal support for mothers at any time of the day.  

Through one-to-one messaging and push notifications, the Start4Life BFF gives mums 24/7 access to expert NHS advice in a friendly, accessible way.

The new interactive chatbot is accessed through Facebook messenger.

Who to contact

Website
https://www.nhs.uk/.../breastfeeding
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